UNDERSTANDING THE SOCIAL MEDIA PIECES
BUILDING TOOLS TO ENHANCE YOUR SOCIAL MEDIA EFFORTS
WebStager's development team focuses on building social media engines, applications, pages and widgets that significantly enhance search rankings and social media standings.
There are hundreds of social media and social networking properties. Although there are the top ten with sites like Facebook and Twitter capturing the most press and popularity the rest of the vast ocean of social media sites are important as well.
Why? Because on the more spots your 'brand' exists online - the greater the reach for your brand.
Here's a reality check: Anyone trying to keep up with updating all their 'spots' knows that social media can be a total time drain. Most people have trouble keeping up with the top few let alone keeping the top 10 or more social media and networking sites up to date.
That's where we come in. We build engines that automate the task of ‘real time branding’. The term 'real time branding' itself is all encompassing. The reality is that the processes are 'game changing'. It's now possible to use our engines to automate your social media updates, update your RSS feeds, send emails or SMS messages to interested parties while keeping your news feeds up to date on your blogs or web sites.
WebStager specializes in achieving the most from these media. Why not talk to us about your goals?
Micro Blog News Feeds
Our GEO Galleries
What's this? We created our own location based GEO galleries combined with blog and twitter features to broadcast your Digital Marketing efforts.
Social Networking and Social Media Platforms
Everything social is in the news and all the rage these days. People like to share. It used to be called gossip. The success of the Obama election raised the bar for everyone watching social media on the sidelines. Truth be known, the election was won with strategic email campaigns and effective social networking / social media platforms carrying all sorts of rich media. These platforms are all powerful communications media that do many things online for your brand and your company’s image. Content on various social media sites improves your search engine rankings for various topics. It promotes your brand and if managed properly can act as press release materials and educate people about products and services. Chances are something is written about your company on some social networking site, social media platform, blog or whatever. At WebStager, we’ve been developing social networking platforms and social media application engines that can enhance any company's 'social media standing'
Whatever your requirements, we can help you define and implement a productive social networking or social media strategy.
Online Press Releases
Did you know that Press Releases are the MOST powerful marketing and advertising tools on the planet? In our experience, online press releases combined with email marketing can create a huge surge of traffic. Combine Online Press Releases with a press distribution system and you’ve got a serious media engine capable of delivering a huge surge in business! We figured this out years ago providing online press release services for client companies. We discovered that our manual efforts resulted in huge increases in online positioning via search engines with a single online press release production. That’s when the light came on for us. If our manual efforts at producing press releases (which were mostly repetitive except the content) were effective, and we enhanced our processes and integrated them into our own social networking platforms and social media applications, that would result in a serious platform to attract online exposure.
Talk to us about getting your news automated online.
Creative and Fun Interactive Email Campaigns
The 'Inbox' is still the number one online application. Email marketing, if managed properly, still attracts significant traffic. No one pays attention to poor attempts at email campaigns (newsletters) any longer. People want to see fun, interactive, well thought out and relevant email campaigns. Segregating clients’ email lists into categories of what their customer wants to be “alerted to” is the new eMail marketing code. Customers want to feel that you are personally attending to their individual needs. Gone are the days when email campaigns were so generic that there was no individualization or personalization. Creating a “forward” to others with a call to an incentive or promo will definitely get your campaign forwarded from the original sender. Planned properly, well executed campaigns can enhance your SEO efforts and be a keystone in your Digital Marketing efforts.
We have a lot of expertise in Email Marketing plus our own server technology. Ask us how we can help.
Mobile Marketing Is Here
In the next few years you will see more and more businesses using SMS (short messaging service, or text messages) marketing initiates and establishing a more “cozy” one to one relationship with their consumers. The theory is that while your customer base is out and about shopping, or on the road retailers will see the need to send SMS campaigns to your PDAs to let you know why they should come into shop; last minute sales, promos and “just arrived”. We are ahead of the curve in this area. On top of that, mobile users are searching for everything from their PDA devices when they are out and about. It's never been more important to be at the top of the search engines. Our Social Networking platforms are SMS enabled, plus our Blogs, micro Blogs and IMGY galleries all have SMS Mobile messaging applications already built into them.
Mobile is definitely here to stay.
Funny as it may seem, everyone loves a contest or promotion. Combined with email campaigns these types of activities can create huge traffic. We’ve build lots of quirky online contests like our “What’s Your Chinese Horoscope” which was combined with a cosmetics web site’s products and generated online sales as part of the campaign. Bricks and mortar locations often experience surges in in-store traffic. If a contest or online promotion is designed properly it will enhance your search rankings (SEO) or create a viral following , like our Grizzly Bear project and our ‘What’s Your Bear Personality?”.
Ask us to show you some campaign examples.
SEO: Search Engine Optimization
There are now more than one billion people online daily – all looking for something. As more and more people get online, search engines are becoming more and more popular. Other than email, search engines are the second most used application on the Internet. These days when people want to learn about something or find out more about a company, they ‘Google’ them. Search has become the Internet’s second most used application (the “Inbox is #1). Most people don’t go past the 1st or 2nd page when they type in a keyword or key phrase (what they are looking for) when searching for something online. By optimizing the content and link exchange profile on your web site the search engines will see you as “relevant & useful” which will translate to more people seeing you online. We have developed an ‘automated’ SEO process that takes all the work out ‘old school’ methodologies of search engine optimization. One click and your web content automatically “spiders” all the search engines.
Let us show you.
Search Marketing ads (previously referred to as Pay Per Click or PPC) are the paid ads that businesses run and they show up on the right hand column (sponsored links). They also show up at the top of the search engine’s organic listing with a shaded blue or mustard colored background. PPC allows you to control and advertise where your brand or business will show up. A properly run PPC campaign run in any search engine will get you placed ahead of your competition and allow you to get your web presence seen when someone searches for what you have to offer. This requires careful timing, popular keywords which consumers type in and ads that are carefully and wisely created. This, in turn, will increase traffic to your web site.
Creating A Potent Brand Awareness
To generate a strong and sticky online awareness you have to ‘implement’ many facets to your business. Social networking platforms that are customized, email campaigns, SMS campaigns, automated SEO application, strong and potent graphic and visual art, relevant and searched for web content, properly formatted web sites, interactive mediums that get and keep people interested in your web offering all need to be integrated together. These will create reasons to keep them coming back.
Create a reason to keep them coming back.
Blogs are becoming all the rage and they are an important part of your Digital Marketing strategy. Search engines like what they call ‘original and changing content’ and bloggers certainly fill that bill. Search engines also like links to other sites; the more sites which link to your site (from sites that are in similar or complementary businesses) the better and result in better search positioning. Since blogs are a combination of all of these, the more popular blogs are rewarded with higher search recognition. Micro blog sites like Twitter have taken off even more. A short news clip with broadcasting technology to all your friends each time you make an entry and Twitter’s widgets deliver news feeds to designated web properties.
At WebStager we’ve developed our own Blog, Mirco Blog and Widget technology focused on enhancing a company’s social media marketing efforts. We can help you identify the aspects of your social media that are important, then help you implement a program that works. Ask us.
Try our location based Imaging app and you'll forever view images and personal galleries in a different light.
Micro Blogging and Widget Applications are revolutionizing the ways creative companies are delivering their message. IMGY is our own location based personal gallery fused with Micro Blog technology. This clever application is packed with Digital Marketing tools and captures a number of techniques to deliver your rich media message or simply create your own location- based personal galleries for your customer base to receive updates as you load images.
Take a test drive and create your own IMGY!