BROADCAST ENGINE INTEGRATION
Cooper Boating - Canada's largest boat charter company and boating school wanted a make-over reflecting the thrill and adventure of Canada's west coast boating waters, an easy-to-use CMS back end and the automation of their social media campaigns.
Cooper Boating was a complex build. A great looking site, Cooper Boating staff could update all content, run their social media updates from a single spot, increase sales and attract new members to the boating world, be it by taking a boating course, joining their day sailing club or chartering a larger boat for the boating trip of a lifetime.
We created a new look then wrapped over our content management system, integrated it all with our broadcast engine and worked with their existing applications.
Our Point & Click CSM (Content Management System - next page) was integrated with our new creative design allowing designated Cooper staff to update their web site.
We tapped into two separate databases, one database controlled by a third party booking company tailored for yacht charter and an existing database running various tasks.